IELTS SpeakingSpeaking Part 2

IELTS Speaking Part 2: Describe a good advertisemnet that you think is useful

Describe a good advertisemnet that you think is useful

You should say

• Where you can see it

• What it shows

• Why you think it is useful

And explain how you feel about it

Ideas for the IELTS Speaking Question:

  1. Online Advertisement: An effective online ad, perhaps on social media or a website.
  2. Television Commercial: A memorable TV commercial that caught your attention.
  3. Print Advertisement: A well-designed print ad in a magazine or newspaper.
  4. Billboard Campaign: A creative and impactful billboard that you’ve noticed.
  5. Radio Ad: A compelling radio advertisement with an engaging message.
  6. Social Cause Campaign: An advertisement promoting a social cause.

Useful Expressions:

  1. Introducing the Advertisement:
    • “I’d like to talk about an advertisement that I find particularly effective.”
    • “The advertisement I have in mind can be seen…”
    • “This is an advertisement that has left a lasting impression on me.”
  2. Where You Can See It:
    • “You can come across this advertisement…”
    • “It is prominently featured on…”
    • “I first encountered it while…”
  3. What It Shows:
    • “The advertisement showcases…”
    • “It effectively communicates…”
    • “It presents a clear message about…”
  4. Why You Think It Is Useful:
    • “I find this advertisement useful because…”
    • “It cleverly addresses the needs of…”
    • “The way it conveys information is…”
  5. How You Feel About It:
    • “Personally, I feel a positive connection to…”
    • “It resonates with me because…”
    • “The advertisement evokes a sense of…”

Sample Answer:

“I’d like to discuss an advertisement that I believe is quite useful, and it’s an online ad that I frequently come across on social media platforms. This advertisement promotes a mobile fitness app that allows users to customize their workout routines.

The ad shows individuals of various fitness levels engaging in workouts using the app. It effectively communicates the flexibility and convenience the app offers by allowing users to exercise at their own pace, anytime and anywhere. What caught my attention is the clear demonstration of the app’s features, the variety of workouts available, and the testimonials from users who have experienced positive results.

I find this advertisement useful because it directly addresses the growing interest in health and fitness while emphasizing the practicality of incorporating exercise into a busy lifestyle. The visual representation of the app in action and the success stories shared in the ad create a compelling case for trying out the product.

Personally, I feel a positive connection to this advertisement as it aligns with my interest in maintaining a healthy lifestyle. The way it conveys the benefits of the app and motivates individuals to take charge of their fitness resonates with me. It’s not just a promotional piece; it’s a source of inspiration for incorporating wellness into our daily routines.”