IELTS Speaking Part 2 Cue Card
Describe an advertisement that you don’t like.
You should say:
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What kind of advertisement it is
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What product or service it promotes
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Where and when you saw it
And explain why you don’t like it
1. Speaking Expressions
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To be perfectly honest… (Thành thật mà nói…)
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It was plastered all over… (Nó được dán khắp nơi…)
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I stumbled upon it… (Tình cờ tôi bắt gặp nó…)
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It promised the world… (Nó hứa hẹn đủ thứ…)
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I found it really off‑putting because… (Tôi thấy nó thật khó chịu bởi vì…)
2. Ideas & Collocations
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Intrusive pop‑up ad (quảng cáo bật lên gây phiền)
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Aggressive sales pitch (cách chào hàng hùng hồn, ép buộc)
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Click‑bait headline (tiêu đề câu view giật gân)
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Exaggerated claims (lời quảng cáo thổi phồng)
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Auto‑play video with loud audio (video tự động phát to tiếng)
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Misleading visuals (hình ảnh gây hiểu lầm)
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Feels like a hard sell (cảm giác như bị ép mua hàng)
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Interrupts my browsing experience (ngắt mạch trải nghiệm lướt web của tôi)
3. Sample Answer
To be perfectly honest, the advertisement I don’t like the most is the auto‑play video ad for a weight‑loss supplement that plastered itself all over every health blog I visited last month. I stumbled upon it while reading an article about nutrition—right away, the video popped up with loud audio, showing overly dramatic “before and after” photos of people who supposedly dropped 20 kilograms in two weeks.
This intrusive pop‑up ad promised the world, claiming the pill was “clinically proven” and “risk‑free,” yet offered no credible sources. The click‑bait headline read “Doctors Hate Her—Find Out Why!” and the exaggerated claims made it seem too good to be true. Worse, the visuals were misleading—they used stock photos of fitness models and mislabeled them as real success stories.
I first saw it on my laptop’s browser when I clicked a link on my favorite health forum. The video auto‑played at full volume, interrupting my browsing experience and startling me. When I clicked the “X” to close it, the page refreshed and the same ad reappeared—like a hard sell I couldn’t escape. On my phone, the mobile version was even worse: it covered the entire screen, and I had to hunt for the tiny close button.
I found it really off‑putting because it felt deceptive and too aggressive. The ad’s aggressive sales pitch made me distrust the brand—if they had to resort to such tactics, what else were they hiding? It undermined the credibility of the entire website and made me question every health claim I read there afterward.
In the end, I installed an ad‑blocker to avoid it, but that felt like conceding defeat. A good advertisement should inform and engage without misleading visuals or auto‑play audio. This one did the opposite, leaving me annoyed and skeptical about both the product and the platform hosting it.
IELTS Speaking Part 3
1. What kinds of products are advertised most in your country?
Expressions:
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By and large… (Nhìn chung…)
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You’ll see a ton of… (Bạn sẽ thấy rất nhiều…)
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There’s a flood of… (Có rất nhiều…)
Ideas & Collocations:
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Mobile phones and gadgets (điện thoại di động và đồ công nghệ)
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Beauty and skincare (mỹ phẩm và chăm sóc da)
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Fast‑food chains (thương hiệu đồ ăn nhanh)
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Property and real estate (bất động sản)
Sample Answer:
By and large, the most common advertisements in Vietnam revolve around mobile phones and gadgets, since tech releases are big events. You’ll see a ton of ads for beauty and skincare, especially targeting young women. Additionally, fast‑food chains and real estate projects flood both TV and online platforms.
2. Which is more effective: newspaper advertisements or online advertisements?
Expressions:
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It depends on the target audience… (Tùy thuộc vào đối tượng mục tiêu…)
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Online ads offer precision… (Quảng cáo trực tuyến cho phép độ chính xác…)
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Print ads have a certain credibility… (Quảng cáo in ấn có uy tín nhất định…)
Ideas & Collocations:
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Targeted demographic reach (tiếp cận nhóm khách hàng mục tiêu)
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Ad fatigue and banner blindness (mệt mỏi quảng cáo và vô cảm trước banner)
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Tangible presence in print (sự hiện diện hữu hình trên giấy)
Sample Answer:
It depends on the target audience. Online ads offer precision, letting companies target users by age, interest, or location, which usually translates to higher ROI. Print ads have a certain credibility, especially among older readers who trust newspapers. But overall, for most brands, online advertising is more cost‑effective and measurable.
3. How do people usually react to annoying or repetitive ads?
Expressions:
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They either tune them out… (Họ hoặc lờ đi…)
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Or they install ad‑blockers… (Hoặc cài phần mềm chặn quảng cáo…)
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Some even develop ad fatigue… (Một số thậm chí mệt mỏi vì quảng cáo…)
Sample Answer:
Most people tune them out, barely noticing banner ads after a while. Tech‑savvy users install ad‑blockers or pay for ad‑free subscriptions. A growing number suffer ad fatigue, becoming skeptical of any new advertisement that pops up.
4. Do you think advertisements influence people’s buying decisions?
Expressions:
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Without a doubt… (Không nghi ngờ gì…)
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They plant the seed… (Chúng gieo hạt mầm…)
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Brand recall plays a big role… (Ghi nhớ thương hiệu đóng vai trò lớn…)
Sample Answer:
Without a doubt, advertisements plant the seed of desire. Even if consumers don’t buy immediately, brand recall means they’re more likely to choose a familiar name when the time comes. Clever campaigns can shift perceptions and preferences subtly over time.
5. Should there be stricter rules about advertising to children?
Expressions:
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Absolutely, especially given… (Chắc chắn, nhất là khi…)
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They lack critical judgment… (Các em thiếu khả năng đánh giá…)
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Protections should include… (Các biện pháp bảo vệ nên bao gồm…)
Ideas & Collocations:
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Banning junk‑food ads during children’s TV hours (cấm quảng cáo đồ ăn vặt trong khung giờ thiếu nhi)
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Mandatory disclaimers (các cảnh báo bắt buộc)
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Age‑appropriate content (nội dung phù hợp độ tuổi)
Sample Answer:
Absolutely, especially given that children lack critical judgment and can’t distinguish marketing from entertainment. Protections should include banning unhealthy‑food ads during kids’ TV hours, requiring mandatory disclaimers, and ensuring age‑appropriate content so young audiences aren’t exploited.