IELTS Speaking 2025 Part 2&3: Describe an advertisement that introduced a product you have seen.

IELTS Speaking Part 2 Cue Card

Describe an advertisement that introduced a product you have seen.
You should say:

• When and where you saw the advertisement

• What the product was

• What the advertisement was like
  And explain how you felt about it

1. Speaking Expressions

A. When and where you saw it

• I first noticed it on… (Tôi lần đầu thấy nó trên…)

• It popped up during… (Nó xuất hiện trong…)

• I came across it while… (Tôi tình cờ gặp nó khi…)

B. What the product was

• The product in question was… (Sản phẩm đó là…)

• It was basically a… (Nó về cơ bản là…)

• Essentially, it offered… (Về cơ bản, nó cung cấp…)

C. What the advertisement was like

• The ad featured… (Quảng cáo có…)

• It opened with… (Nó bắt đầu bằng…)

• There was a catchy… (Có một… thu hút…)

• It ended with… (Nó kết thúc bằng…)

D. How you felt about it

• I was genuinely impressed by… (Tôi thực sự ấn tượng bởi…)

• It left me curious to try… (Nó khiến tôi tò mò muốn thử…)

• I found it rather persuasive because… (Tôi thấy nó khá thuyết phục vì…)

2. Ideas & Collocations

• Eye‑catching visuals (hình ảnh bắt mắt)

• Attention‑grabbing headline (tiêu đề thu hút chú ý)

• Memorable jingle (giai điệu quảng cáo dễ nhớ)

• Before‑and‑after demonstration (minh họa trước và sau)

• Celebrity endorsement (quảng cáo có người nổi tiếng)

• Call to action (lời kêu gọi hành động)

• Vibrant color palette (bảng màu tươi sáng)

• Product benefits highlighted (lợi ích sản phẩm được nhấn mạnh)

• Short, snappy slogan (khẩu hiệu ngắn gọn)

• Social media integration (tích hợp mạng xã hội)

3. Sample Answer

I first noticed it on YouTube last month, during a break between videos. It popped up as a 30‑second pre‑roll ad for a new electric toothbrush called “BrightSmile Pro.” The ad featured a split‑screen before‑and‑after demonstration: on the left, dull, stained teeth; on the right, gleaming white enamel after using the product.

It opened with a fast‑paced montage of people waking up, brushing vigorously, and flashing confident smiles. A catchy jingle—“Brush to shine, every time!”—played in the background. Then a well‑known Vietnamese dentist appeared, celebrity‑endorsing the toothbrush’s sonic cleaning technology, emphasizing how its 40,000 vibrations per minute remove stains and plaque more effectively than manual brushing. Product benefits highlighted on screen included a built‑in two‑minute timer, three brushing modes, and a rechargeable battery lasting four weeks. Finally, the ad ended with a short, snappy slogan: “BrightSmile Pro — Your Shortcut to Confidence,” paired with a call to action encouraging viewers to swipe up for a 20% launch‑discount via an integrated link.

I was genuinely impressed by how polished and professional the ad looked. The vibrant color palette—teal and white—made the toothbrush and soapy foam pop against neutral bathroom backdrops. The split‑screen before‑and‑after really drove home the effect in seconds. Also, seeing a respected dentist endorse the product gave me added confidence in its claims. It left me curious to try it myself, and within minutes I had clicked through to the online store to read reviews and check prices.

Although I was a bit skeptical about splashy marketing at first, the combination of scientific claims, eye‑catching visuals, and that memorable jingle won me over. I appreciated the social media integration—the swipe‑up feature made it seamless to explore more without leaving the YouTube app. Overall, the BrightSmile Pro ad was one of the most effective product introductions I’ve seen recently. It balanced informative content with entertaining elements so well that I actually remembered the brand name three days later—proof that a well‑crafted advertisement can capture attention and prompt action.

IELTS Speaking Part 3

1. Where do people often see advertisements?

Expressions:

• Nowadays, ads are everywhere… (Ngày nay, quảng cáo ở khắp nơi…)

• They often encounter them on… (Họ thường gặp quảng cáo trên…)

• Physical spaces like… and digital spaces like… (Không gian thực như… và không gian số như…)

Collocations:

• Billboards and bus stops (biển quảng cáo và trạm xe buýt)

• Television and streaming services (truyền hình và dịch vụ xem trực tuyến)

• Social media feeds (bảng tin mạng xã hội)

• Search engine sponsored links (liên kết tài trợ trên công cụ tìm kiếm)

Sample Answer:
Nowadays, ads are everywhere. People see them on billboards and bus stops during commutes, on television and streaming services between shows, and continually within social media feeds or search engine sponsored links when browsing online.

2. What are the advantages of advertising?

Expressions:

• Firstly, it raises awareness… (Đầu tiên, nó nâng cao nhận thức…)

• It informs consumers about… (Nó cung cấp cho người tiêu dùng về…)

• Effective ads can… (Quảng cáo hiệu quả có thể…)

Collocations:

• Brand recognition (nhận diện thương hiệu)

• Product differentiation (khác biệt hóa sản phẩm)

• Stimulate demand (kích thích nhu cầu)

• Drive sales and market growth (thúc đẩy doanh số và tăng trưởng thị trường)

Sample Answer:
Firstly, it raises awareness and informs consumers about new products and services. Advertising builds brand recognition, enables product differentiation, and can stimulate demand. Ultimately, it helps drive sales and market growth by connecting offerings with target audiences.

3. Are advertisements good or bad for children?

Expressions:

• It’s a double‑edged sword… (Nó là con dao hai lưỡi…)

• On one hand… (Một mặt…)

• On the other hand… (Mặt khác…)

Collocations:

• Pester power (sức ép đòi mua của trẻ em)

• Educational ads (quảng cáo mang tính giáo dục)

• Age‑appropriate content (nội dung phù hợp độ tuổi)

• Regulation and parental guidance (quy định và hướng dẫn của cha mẹ)

Sample Answer:
It’s a double‑edged sword. On one hand, educational ads can teach healthy habits like proper handwashing. On the other hand, commercial ads for sugary cereals exploit pester power to pressure parents into buying junk food. Age‑appropriate content, strict regulation, and parental guidance are key to ensuring ads do more good than harm.

4. How do advertisements influence people’s choices?

Expressions:

• They shape perceptions by… (Chúng định hình nhận thức bằng cách…)

• Repetition makes a brand… (Lặp lại khiến thương hiệu…)

• Emotional appeals tap into… (Khơi gợi cảm xúc vào…)

Collocations:

• Subliminal messaging (thông điệp ngấm ngầm)

• Social proof and testimonials (bằng chứng xã hội và lời chứng thực)

• Scarcity tactics (chiến thuật khan hiếm)

• Influencer marketing (quảng cáo qua người ảnh hưởng)

Sample Answer:
Ads shape perceptions through repetition, making a brand feel familiar and reliable. Emotional appeals tap into desires for status or belonging, while social proof and testimonials build trust. Techniques like scarcity tactics (“only 100 left!”) and influencer marketing further nudge consumers toward specific choices.