PART 4 Questions 31–40

Complete the notes below.

Write ONE WORD ONLY for each answer.

Greenwashing in corporate marketing

Origins of the Term

• The lecturer notes that the phrase “greenwashing” was first used by an (31).

• He defines it as creating a false (32) of environmental responsibility.

Market Demand

• A sharp rise in (33) for sustainable products has fuelled greenwashing.

• Customers often pay extra for sustainable goods to feel responsible.

• The speaker cautions that labels like “” (34) are frequently used without proof.

Environmental Impact

• Research revealed that discharging (36) which was not treated caused severe harm to marine (35).

Certification and Oversight

• The lecturer says that in the UK, the regulator checks environmental claims in (37).

• Guilty companies must fix their ads and may be fined.

• He points out that the Federal Trade Commission’s guidelines aim to prevent marketing which is (38).

Verification Requirements

• Under these measures, businesses must carry out life cycle (39).

• They are also required to keep supporting (40) on record for auditing.

• Regulators can inspect documents and penalise or force corrections if proof is missing.